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La face cachée des programmes d'incubation pour startups : Entre vecteurs d'alignement des acteurs et outils de vassalisation

Aurèle Moniot 1 David Massé 2, 3, 4
3 ECOGE - Economie Gestion
I3, une unité mixte de recherche CNRS (UMR 9217) - Institut interdisciplinaire de l’innovation
Abstract : In recent years, an ecosystem of incubators and accelerators has been developing to increase the resilience and growth capacity of startups. This research analyses the evolution of a startup in the French Fintech ecosystem thanks to a company that has benefited from a significant incubation and acceleration process. After an initial period of euphoria, the startup encountered unexpected delays in the industrialisation processes of the pilot programmes undertaken. This article analyses the ambiguous role of incubators. On the one hand, they give the company time, allowing it to carry out successive incubation programs. But on the other hand, these opportunities have a cost. The mechanics of incubators force the creation of new POCs, intended for new customers who are looking for solutions that are specific to them. This broadens the potential customer base, but at the cost of diversifying the offer, which is problematic for the startup because it diverts it from its priority the transition from the POC to the industrialized offer. The awareness of this perverse effect of support programs leads to an awareness of the startup and its ecosystem on the evolution of performance indicator criteria.
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Aurèle Moniot, David Massé. La face cachée des programmes d'incubation pour startups : Entre vecteurs d'alignement des acteurs et outils de vassalisation. Les cahiers du Master PIC, Observatoire Projet Innovation Conception/École polytechnique, 2019, Les POC… et après ?. ⟨hal-02873887⟩

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