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A DATA-DRIVEN APPROACH TO USER-EXPERIENCE-FOCUSED MODEL-BASED ROADMAPPING FOR NEW PRODUCT PLANNING

Abstract : User experience (UX) focused business needs to survive and plan its new product development (NPD) activities in a highly turbulent environment. The latter is a function of volatile UX and technology trends, competition, unpredictable events, and user needs uncertainty. To address this problem, the concept of design roadmapping has been proposed in the literature. It was argued that tools built on the idea of design roadmapping have to be very flexible and data-driven (i.e., be able to receive feedback from users in an iterative manner). At the same time, a model-based approach to roadmapping has emerged, promising to achieve such flexibility. In this work, we propose to incorporate design roadmapping to model-based roadmapping and integrate it with various user testing approaches into a single tool to support a flexible data-driven NPD planning process.
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https://hal.archives-ouvertes.fr/hal-03330641
Contributor : Ilia Iuskevich Connect in order to contact the contributor
Submitted on : Friday, September 3, 2021 - 3:29:37 PM
Last modification on : Tuesday, October 12, 2021 - 3:49:06 AM
Long-term archiving on: : Saturday, December 4, 2021 - 6:03:24 PM

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Ilya Yuskevich, Andreas Makoto Hein, Kahina Amokrane, Abdelkrim Doufene, Marija Jankovic. A DATA-DRIVEN APPROACH TO USER-EXPERIENCE-FOCUSED MODEL-BASED ROADMAPPING FOR NEW PRODUCT PLANNING. ICED21 - 23rd International Conference on Engineering Design, Sep 2021, Gothenburg, Switzerland. pp.61-70, ⟨10.1017/pds.2021.7⟩. ⟨hal-03330641⟩

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