Abstract : Research in social network analysis (SNA) faces unprecedented ethical challenges today due to both technological developments (‘big’ data) and a growing tendency toward institutionalization of ethics governance. We argue that a suitable response requires a more comprehensive approach to SNA ethics, and we identify two main paths toward this goal. First, we need to recognize the breadth of the subject, no longer limited to anonymity and consent. Second, we need to encourage the active participation and contribution of SNA scholars. We advocate a need for greater reflexivity at both individual and collective levels, whereby researchers can learn from their own and their peers’ experiences, and foster a more ethically ‘virtuous’ approach within the whole SNA community.