We provide a simple semi-classical formalism to describe the coupling between one or several quantum emitters and a structured environment. Describing the emitter by an electric polarizability, and the surrounding medium by a Green function, we show that an intuitive scattering picture allows one to derive a coupling equation from which the eigenfrequencies of the coupled system can be extracted. The model covers a variety of regimes observed in light–matter interaction, including weak and strong coupling, coherent collective interactions, and incoherent energy transfer. It provides a unified description of many processes, showing that different interaction regimes are actually rooted on the same ground. It can also serve as a basis for the development of more refined models in a full quantum electrodynamics framework.