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Card-Sales Response to Merchant Contactless Payment Acceptance

David Bounie 1, 2 Youssouf Camara 3
2 ECOGE - Economie Gestion
I3, une unité mixte de recherche CNRS (UMR 9217) - Institut interdisciplinaire de l’innovation
Abstract : Disruptive innovations in digital payments are happening in a large number of countries around the world. In this paper, we investigate how merchants’ acceptance of a contactless card technology affects card sales. Using score matching and difference-in-difference techniques on a unique sample of about 275,580 merchants in France, we find that accepting contactless payments in 2018 increases the card-sales amount by 15.3 percent on average (and by 17.1 percent the card-sales count) compared to merchants who do not accept contactless payments. We also find evidence that accepting contactless payments exerts a positive spillover of about 1.3 percent in the amount of contact card sales, and thus significantly increases the average annual card-sales amount and count for small merchants and new entrepreneurs
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Submitted on : Tuesday, August 25, 2020 - 5:41:55 PM
Last modification on : Thursday, September 24, 2020 - 4:00:40 PM

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David Bounie, Youssouf Camara. Card-Sales Response to Merchant Contactless Payment Acceptance. Journal of Banking and Finance, Elsevier, In press, ⟨10.1016/j.jbankfin.2020.105938⟩. ⟨hal-02296302v2⟩

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